Making Hitchcock proud! Pamela Anderson has teamed up with PETA yet again, this time putting a creative twist on a new ad campaign surrounding the California drought and the meat trade’s water waste. 

In the black and white photo — Us Weekly has the exclusive first look — Anderson is styled to look like Janet Leigh from the 1960 Alfred Hitchcock classic Psycho. She has her arm and a small towel over her front and is screaming in the shower. 

“Meat and dairy farms drain half the country’s water,” the message reads. “Making a splash for the environment doesn’t just mean shorter showers. Try vegan.” 

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"Rivers are siphoned off, not just for the animals but also for crops grown to feed animals on factory farms," Anderson told Us. "Producing one pound of beef uses as much water as about six months of showers."

This isn’t the first time the Baywatch alum, 47, has posed for the animal rights organization. Previously she wore a lettuce bikini with the words “Turn over a new leaf. Try vegetarian,” and she also was photographed in a bikini with parts of her body labeled with the caption, “All animals have the same parts. Have a heart. Go vegetarian.” 

In addition to Anderson, stars like Olivia Munn, Khloe Kardashian, Holly Madison, Wendy Williams, Alicia Silverstone, and Jennie Garth have all participated in PETA ad campaigns. 

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